I’ve worked with a lot of people who can find themselves extremely excited and motivated to progress in their business when presented with some of the concepts we discussed in my course. However a common issue they seem to run into consistently is not knowing where to start and not knowing what to focus on first.
Let's talk about the magnifying glass. I remember growing up and using my magnifying glass to focus the sun onto a dry piece of wood and holding it until I saw smoke. If I had taken the magnifying glass and moved it around all sorts of surfaces I wouldn’t have seen much smoke. Similarly if I had focused the glass on something that didn’t react as well, I would’ve had to focus on it for much longer to see any results. It was when I was patient and held my focus over the surface that reacted best that I saw results. If there’s one thing we know about fires, it’s that they take a lot of effort to get started but once they’re blazing, all they need is to be fed and managed.
Now let’s get back to business. Sometimes it can be hard to decide what to apply our focus to because there can be so many options. We need to look at what’s in front of us and decide what will have the biggest impact the fastest, or in the magnifying glass metaphor, which will be the first thing to catch fire. If we start by focusing on the things that will have the biggest impact, those fires will quickly be blazing away and we can switch our focus to the next strategy while it burns.
If you find yourself struggling to decide, find what inspires you the most. Even if it is something that may not have the biggest impact, if you are most passionate about that thing then it will be easier to keep your focus on it. Most things with enough focus and effort will catch fire eventually.
To your success,
Karl Waretini (The Crayon Coach)
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